Episode 5

nueno: A Marketplace for Digital Fashion

Natalie Johnson shares insights on the communities in Web3:

“The crypto and NFT communities want authentic, cool products. They don't want brands to be getting into it just because it's a revenue stream.”

We speak with Natalie Johnson, Founder and CEO of new fashion nft marketplace, neuno.

Natalie shares her interesting journey bringing neuno to life through two accelerators. We cover web3, interoperability, competitive marketplaces, and advice for fashion and consumer brands exploring NFTs and digital goods.

We also go into detail on neuno’s NFT-based loyalty program, their Metaverse Fashion Week success with Deadfellaz, and a collaboration they have with Diesel.

Listen on Apple Podcasts and Spotify

Show Highlights

0:00-2:05: Introduction 

 2:06- 2:36: What is neuno?

2:37-6:43: Natalie's journey of how she entered the metaverse

6:44-11:42: How brands reacted to neuno’s initial pitch

11:43-14:24: How to walk brands through the customer journey in the digital world

14:25-17:03: The qualities neuno looks for in brands to collaborate with 

17:04-20:30: How consumers are engaging with neuno projects

22:10-25:00: Deadfellaz collab and the sense of community in collaborating

25:01-27:09: The neuno x Diesel collaboration

27:10-33:28: The success of the neuno loyalty card and how other digital fashion companies are utilizing loyalty programs

33:29-38:00: How to get consumers to be excited about the digital space

38:01-42:00: Thoughts on Metaverse Fashion Week 

42:18-43:42: Where is neuno headed?

43:43-44:54: Episode Conclusion