OUR BIG PICTURE VIEW
Mike Denunzio shares key metaverse concepts to apply.
1 Minute Read
Zooming out from all the action surrounding the Metaverse, below are foundational concepts that set the tone for this next wave of innovation, adding context to the sheer scope and fundamental shift across consumers, communities, companies, and world at large.
Self-expression, experiences, and ownership
are fundamentally changing as virtual and real worlds converge, and the implications and opportunities for brands will be as profound as the internet was 25 years ago.
Entire industries
that exist in the real world will be recreated and reimagined for the metaverse creating a plethora of new brands, companies and investment value.
Brands will need to decide
what to port over and often re-imagine themselves as they engage consumers in both virtual and real world environments and economies
while not losing sight
of the significant equity, trust, interest and other intrinsic characteristics that comprise their value today.