Episode 7

Cult & Rain: Altering the fashion industry in the Metaverse

George Yang shares insights on transparency in Web3:

“A big reason I decided to jump into Web 3.0 was transparency, the fact that you can see every transaction on the blockchain for me is really important… that there is not one “big brother” holding all the cards.”

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Today on the Metaverse Matters podcast we are joined by Cult & Rain founder, George Yang. Cult & Rain is a disruptive digital fashion brand, merging innovative NFT art with exclusive high-end physical products.

We dive into George’s many years of fashion industry experience working with major brands and how he pivoted into Web 3.0. George launched Cult & Rain only a few months ago, but shares his incredible vision about where Cult & Rain is headed and how he plans to evolve in digital, physical, and experiential aspects.

Listen on Apple Podcasts and Spotify

Show Highlights

0:00-2:20: Introduction

2:21-14:42: How Cult & Rain came to be

14:43- 18:37: How to build and maintain a community within the tight knit Web 3.0 space

18:38- 20:28: Where Cult & Rain is heading

20:29-22:02: Details of Drop 001

22:03-31:56: The Cult & Rain Metaverse, “Cultr World”

31:57-37:05: The future of phygital product

37:06-38:45: Cult and Rain sneaker culture

38:46-40:50: How big brands can enter the space

40:51- 42:41: Episode Conclusion