Episode 8
Gina Bibby: Fashion and the Law in the Metaverse
Gina Bibby shares thoughts on the
importance of tech within companies:
“In this age of the Metaverse and virtual goods, virtual fashion, NFTs, and crypto, there is a level of tech savviness that you have to have as a company. And it’s important for the day-to-day execution of your business, but it’s also important for corporate growth because there are all of these opportunities for new ways of generating money within fashion companies.”
On this episode of the Metaverse Matters Podcast, hosts Mike and Lauren are joined by Gina Bibby, partner and lead of the global fashion tech practice at Withers Worldwide.
Gina started her career as a Computer Software Engineer and later moved into highly technical cases as an Intellectual Property Attorney, including trial litigations with the US International Trade Commission and US Federal Trade Commission. By 2016, she “became curious about the innovation that was occuring at the intersection of fashion and technology,” and started her own Fashion Technology practice.
Fast forward to today, Gina is a global leader advising emerging and established technology, fashion, retail, and fashion technology companies.
Gina provides her perspective on trademark, ownership, smart contracts and more for brands entering the metaverse. Hear her views on interesting metaverse-related cases that involve Hermès in one as well as StockX and Nike in another.
Listen on Apple Podcasts and Spotify
0:00-6:42: Gina's Background
6:43-11:43: Top trademark issues brands and corporations need to think about
11:44-12:43: How brands will manage others wanting to use their assets
12:44-14:51: Thoughts on Nike vs. Stock X case
14:52-16:43: Copyright issues with resale companies
16:43-17:33: Are emerging brands using existing commercial use laws or are they reimagining trademark
17:34-25:20: How helping brands develop contracts for metaverse projects differs from real world
25:21-26:34: How Gina’s engineering background helps her with tech law
26:35-33:47: Are there any emerging issues stemming from all the new innovation that brands should be aware of?
33:48-39:15: when it comes to ownership must you factor in how NFTs interact with the physical world?
39:16-40:34: Episode Conclusion
