Episode 9
Noah Pompan of Plex: Building Audience Relationships with Web3
Noah Pompan shares thoughts on the importance of: Users are taking custody of more of their data.
“…they are the custodians of cookies as they navigate the internet. The cookie and digital infrastructure is not all of a sudden going to switch to an entity decentralized model overnight but… the internet is going to switch to one in which people are taking more increased control of their digital identity and the cookies they omit.”
In this episode of the Metaverse Matters Podcast, hosts Mike and Lauren are joined by Noah Pompan, Co-Founder of Plex.
Noah started his career at Red Bull managing partnership strategies, working with co-sponsors to produce and distribute content. Noah was “thrown into the web3 space in late 2020” and made Head of Web3 Exploration and Execution at Red Bull. Later, he worked for Bitski, a leading Web3 wallet, as Director of Business Development and Partnerships.
Noah provides his insights on building the future of marketing, user data, and how brands can benefit by entering the Web3 space. Hear his views on interesting web3-related topics such as the next iteration of NFTs, self expression through digital wallets and customer privacy.
As a Beta Member of Plex, we share our perspectives on how the platform has the potential to help gather unique Web3 insights for strategic planning and customer engagement.
Listen on Apple Podcasts and Spotify
0:00 - 7:12 Noah’s intro and background
7:12 - 9:23 What is Plex looking to do?
9:24-11:43 What value do brands gain from Plex?
11:45 - 14:18 Where are we today and where can we go in the future of the internet [with Plex]?
14:18 - 17:04 Understating who the consumers are, Plex helps companies tune into what audiences want based on their digital wallets and who to segment target audiences based off those attributes at a high level.
17:04 - 20:00 Parallels of what brands are doing in the real world today that will done down the line in the digital work leveraging this new data
20:02 - 26:15 Is Plex focusing on a specific segment (finance, retail, entertainment, etc) or trying to cover the whole market based on activity? How can brands use Plex to segment customers?
26:20 - 28:50 What about customer privacy? Is it inherent in the fact that it is anonymous and decentralized?
29:00 32:27- How can brands start to think about the next level of data usage in the future of marketing?
