Episode 1

What’s a Signal, What’s Noise, and The Elevated Role of Experiences

The Pebble Ventures team shares insights on brand authenticity in Web3:

“The number one intention why consumers are entering the metaverse is for an experience, not for a transaction”

On today’s episode of Metaverse Matters we focus on what’s a signal and what’s noise and the elevated role of experiences. Lauren, Mike, and Shaun delve into the metaverse and attempt to define it while discussing topics such as the value within the space and how brands can properly transition into the virtual world.
Our hosts tackle questions such as, “Is the metaverse a new channel? Is it a place for brand awareness, conversion, distribution or all 3? How do we scope and set expectations for metaverse projects?”

Listen on Apple Podcasts and Spotify

Show Highlights

0:00-3:30: Episode Introduction

3:31-5:35: Signal vs. Noise

5:36-7:04: Brand Authenticity 

7:05-9:06: Noise in the Metaverse

9:07-13:44: Reinventing your brand within the Metaverse and having fun with it

13:45-15:14: Efficiency and Interacting through brands

15:15-20:12: Defining the Metaverse 

20:13-23:35: Should brands with older audiences be thinking about entering this space? 

23:36-23:59: Episode Conclusion