Episode 2

The Diigitals: The Future of Virtual Influencers, Avatars, and Identity

Cameron James Wilson shares insights on brands creating their own digital avatar:

“It can be a struggle for brands to imagine what the face of their consumer would look like, how do you pick just one person to be the face… and that is something I find challenging and exciting when working with brands. Who is that character gonna be and how can I help them develop that character?”

On this episode of the Metaverse Matters Podcast, our hosts talked with Cameron James Wilson, founder of The Diigitals the first all-digital modeling agency. Mike and Lauren cover digital only models & influencers, how consumers think of them, the growing importance of identities, and a number of insights for brands thinking about creating their own avatars or working with existing ones.

Listen on Apple Podcasts and Spotify

Show Highlights

0:00-6:22- Introduction to Cameron’s Background and the start of Diigitals 

6:23-8:44: How Cameron thinks about brands in relation to his 3-D models

8:45-11:12: How consumers interact with digital avatars

11:13-14:05: How brands are thinking about digital models within digital fashion

14:06-16:17: Brands wanting to create their own digital avatar to represent their brand

16:18-18:47: The process of Cameron working with brands

18:48-21:19: Will new mediums of media come into play for digital avatars working with brands

21:20-24:15: What new technology Cameron has been interested in

24:16-28:01: What technology limitations does Cameron face when creating 3-D avatars

28:02-31:16: Final Thoughts and where to find Cameron and The Diigitals