EPISODE 11
MAURA WELCH OF TOGETHER LABS: THE POWER OF THE METAVERSE CREATOR ECONOMY
Maura Welch shares his insight on:
“Creators are the engine of the economy & actually the co-creators of the entire platform… as a platform owner, our job is to give them the platform through which they can express themselves.”
In this episode of the Metaverse Matters Podcast, hosts Mike and Lauren are joined by Maura Welch, VP of Marketing at Together Labs, a veteran marketer in social media, virtual worlds, and now the metaverse.
In our conversation, we focus on IMVU, the world’s largest friendship discovery and social metaverse platform with over 1 million daily active users. Maura shares more on how IMVU works, including why fans show up to connect, self-express, build communities, and create. Even more valuable, Maura shares insights on how brands can approach communities in virtual worlds to grow their brand and drive revenue.
IMVU’s ecosystem is powered by the creator economy, and in late 2022, Together Labs introduced NFTs with great success. Maura shares how true ownership is unlocking value, and how this new feature invites even more collaboration between brands, creators, and communities in the metaverse.
Together Labs was recently named to TIME’s list of the 100 Most Influential Companies of 2022 and The Future 100 Trends to Watch in 2022.
Tune in for valuable, hard-earned insights, we hope you enjoy it!
Listen on Apple Podcasts and Spotify
Show Notes
0:00 - 7:50 Introduction - Meet Maura and IMVU
7:50- 13:30 Building community in the metaverse
13:30- 17:40 Science of friendship & authentic connection in digital experiences, why that’s important, and how the metaverse can get social networking right
17:40- 22:30 The creator economy and economic engine at IMVU
22:30- 26:45 Self-expression and the customer journey on IMVU, strategies for brands looking to engage with digital communities in games and virtual worlds
29:45-43:00 NFTs as a mechanism to drive value in creator economies
43:00-46:10 What’s next at IMVU and their recent Oppenheimer report
Links
IMVU x Oppenheimer Report: Digital Avatar
Fireside Chat in the IMVU Metaverse: https://www.twitch.tv/videos/1719206248
Together Labs is redefining social networking by pairing blockchain innovation with technologies that empower users across the globe to connect, create and earn in the metaverse.
Portfolio companies:
Nothing in the episode is legal, financial or investment advice.
