Similar to our Metaverse Matrix, we offer an approach to testing and ideas to consider by different functions in an organization.

Web3 programs have the potential to enhance email marketing planning and consumer dynamics. Yes, we need to drive sales with transactional CTAs but if we intersperse "value-exchange" emails, we might just lift key KPIs across all emails.

Loyalty is important to all brands. With Web3 capabilities, Loyalty is evolving. Is it transformative? Possibly. Below is the first of many perspectives we will cover…what Starbucks is doing and how brands can begin to get educated.

Introducing the Metaverse Matrix, our method to helping clients discover and harness strategic priorities in the metaverse.